TikTok is one of the most popular social media platforms out there. With over 1.5 billion monthly active users, it can be easy to feel lost in the crowd. However, with the use of hashtags, you can begin to get your content seen by the relevant audience in no time. Here’s how.
TikTok is one of the most popular social media platforms out there. With over 1.5 billion monthly active users, it can be easy to feel lost in the crowd. However, with the use of hashtags, you can begin to get your content seen by the relevant audience in no time. Here’s how.
Why Are Hashtags Important on TikTok?
Hashtags will ensure your content is seen by the audience you want, and they may potentially boost your engagement. TikTok hashtags are important for getting your content seen. Along with a TikTok SEO strategy and relying on the algorithm, it’s a great way to expand the reach of your posts.
How Do TikTok Hashtags Work?
TikTok hashtags work similarly to those on Instagram and other social media sites. When you create a TikTok video, you can caption it with relevant hashtags that, when clicked on, take you to a page full of relevant videos for that hashtag. For example, if you create a TikTok video on fashion trend predictions for 2023 and add the hashtag #2023fashiontrends, it’s clear what kind of videos you will find by following that hashtag.
The Best Way to Find Hashtags For Your TikTok Videos
Define Your Target Audience
Narrowing down your target audience can seem difficult, however, it’s the key to finding the best hashtags to reach them. Use audience insights and who you define your target audience to be to determine their interests. Start with generic hashtags and work your way through videos to narrow down to more niche terms. For example, for the skincare community, start searching for #skincare before getting down to the niche videos.
Find Hashtags Relevant to Your Niche
In niche communities on TikTok, there are often their own hashtags that keep relevant content together. For example, #FoodTok, #BookTok and #SkinTok. There are also hashtags that reflect intention such as DIY, hacks, and life tips.
Check Competitors
Find your competition on TikTok or similar videos that you want to post and see what hashtags are being used. That’s a great first step in starting out your strategy. You don’t have to copy the hashtags word for word but finding the different tactics and even going deeper to see what others using the hashtags are also using can give you a good idea of what to use for your videos.
Influencer Marketing
Collaborating with TikTok creators can help you win your TikTok marketing strategy. Not only are they experts at using relevant hashtags, but they will also have a lot of experience knowing what works. To work with an influencer, brief them on a campaign and target audience and the kind of hashtags you’re interested in. They will use their creativity and even their own suggestions to come up with something really unique.
Create Your Own Hashtag
As part of your TikTok marketing campaign, come up with a brand-new hashtag to promote user-generated content. Create a community feel by encouraging your followers to use your hashtag through a challenge for example, which can lead to a huge boost in views and engagement!
How to Find Viral Hashtags on TikTok
Use the discover tab on TikTok to discover trends and hashtags that you could piggyback off with your own content. You can also simply spend more time on TikTok seeing what others are doing and what you can do for similar hashtags.
In 2022, there was a range of popular hashtags that we believe may make their way into 2023. These include:
1. #fyp
2. #tiktok
3. #foryoupage
4. #viralvideos
5. #funnyvideos
6. #duet
7. #trending
8. #love
9. #memes
10. #cute
11. #comedy
12. #followme
13. #repost
14. #savagechallenge
15. #tiktokchallenge
16. #new
17. #music
18. #recipe
19. #workout
20. #artist
Follow Hashtags on TikTok
Once you’ve found some hashtags that you like or that work for you, you can follow them to keep up with what other creators are doing. Simply click through to the hashtag’s page and select follow. You’ll start to see more videos tagged with these hashtags on your For You page making it easier to keep up to date!
Do Hashtags Really Work on TikTok?
In a word: yes! Just like on Twitter, Instagram and other social media platforms, hashtags on TikTok help users find content, join communities and engage in conversations that they feel strongly about. Without hashtags, it’s easy for your content to be washed away.
Can I Go Viral on TikTok with Hashtags?
Although it’s not guaranteed, using hashtags can help you go viral on TikTok. Along with optimised posting times, high-quality videos and unique content, hashtags are an important cog in the wheel of going viral. Look at trending topics, hashtags and videos to get an idea of what will help you reach viral status!
